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Genuine innovations in the world of sunglasses and eyewear are few and far between. Hard to believe for example that polarised lenses were invented in the early 1930's! But we've just taken delivery of a new range from the American brand Tifosi (I know....it doesn't sound American....it's actually the Italian word for "super enthusiast"). Their new model called 'Escalate' is genuinely ground breaking. It's a concept they have called Interchangeable Componet System and for the first time, you n …

Hot on the heels of the new Evolution Bermuda comes another great brand new Evolution model which we've called 'Dynamo'.It's been designed with cyclists in mind but we're sure it will be popular with runners, triathletes, bikers and other sports enthusiasts. It features a really well made, high quality durable frame with shock absorbing foam sweat strip. It also has non-slip temple tips and nose pads. Lenses are Class 1 Optical Quality made from impact resistant, shatterproof polycarbonate and t …

Just arrived is a brand new Evolution model which we've called 'Bermuda'. It's terrific looking with a translucent dark grey frame and full wrap fit with high quality distortion-freepolarised lenses. Ideal for boating, watersports, fishing, cycling, motorbiking and driving. Priced at just £19.95 it's supplied with a soft carry pouch, hard case & cleaning cloth!Click here to see it.