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Sunshine in mid-May in the UK is just as strong as that in mid-August so skin is now vulnerable to sunburn. It’s worth remembering that the strength of the sun isn't linked to temperature, so you can still burn even on a cold day.When the UV Index reaches 3 or more – even on cloudy days – wearing sunscreen and sunglasses is strongly advised, especially for children. At present the UV Index in the UK is around 4. Some conditions can amplify the UV index, such as a beach. White sands can nearly do …

It isn’t often we take on a new brand – but our new arrival was an opportunity to add something different. Bliz is a Swedish eyewear maker that offers high performance sunglasses and ski goggles at affordable prices. Starting out in 2007 with an initial focus on snow sports, Bliz was soon adopted by professional athletes across the world winning multiple Olympic gold medals. The range has expanded enormously over the years aimed at all outdoor activities; now one of the fastest-growing sport bra …

Another new delivery! This time from Swiss brand INVU - one the fastest growing eyewear brands of the last 10 years. We took INVU on shortly after they started up in 2013 as they are terrific value for money: all models have a proprietary nine-layer lens polarized lens that features colour enhancement, high impact resistance and scratch resistance alongside glare reduction. The graphic shows how this unique polarized lens is made up.Our new delivery includes many brand new 2024 models. Virtuall …