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William Sichel (64), one of our sponsored athletes, faces his toughest challenge in a 26-year running career when he attempts the 22nd edition of the Sri Chinmoy Self-Transcendence 3,100 mile race (yes 3100 miles - it's not a misprint!), starting in New York on June 17th.Described by the New York Times as the “Mount Everest of ultramarathons” this unique event is run around a 0.55 mile loop in Queens, New York with runners required to run5,649 laps in order to complete the distance within the 5 …

We have just taken in a new delivery of Oakleys and Serengetis; two of the premium brands we sell, new stock that includes brand new 2018 models.Oakley The world’s best-selling sports eyewear just keeps getting better with most models now having Prizm™ lenses; these provide unprecedented control of light transmission resulting in colours precisely tuned to maximise contrast and enhance visibility. You really can see a difference!Shop Oakley Serengeti Widely accepted as the best sunglasses for dr …

I think we already knew this but extensive research carried by Vanessa Brown, a senior lecturer of art and design at Nottingham Trent University concluded that sunglasses really do improve your looks for three main reasons: They make your face appear more symmetrical (symmetry has been found to be linked to attractiveness) They make you seem more intriguing (because they obscure your eyes, often viewed as a window to the soul) They make you seem more glamorous (I think we have Hollywood and mov …