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Right now we have some big reductions on Serengeti. Often referred to as "the optician's choice" and widely accepted as the best sunglasses for driving in the world, Serengeti pioneered photochromic lens technology, leading the worldwide optical industry in creating lenses that adapt to any light condition in any setting; darkening in bright sunlight and lightening in overcast conditions. They provide your eyes with the optimal amount of light, whilst blocking out the distracting blue light tha …

This is the time of year (here in the UK) when the sun is low in the sky, just when drivers are commuting to and from work. You can turn the corner and easily be temporarily dazzled by low sun. The UK Department of Transport statistics for 2012 showed that sun glare contributed to 36 fatal car accidents and a further 423 serious injuries. With the low angle of the sun in the sky or reflected off the road surface, even using a driver’s car visor is often useless. The best remedy is to have a pai …

As we have mentioned before it’s always a surprise when we do public/consumer Shows to meet visitors to our stand that have never looked through different lens colours like yellow, orange, rose and purple. Now we are in autumn here in the UK and approaching winter that means more dull, overcast and cloudy conditions along with shorter daylight hours. So what lens colours help when the sun is hidden away? The best colour for low, poor light is yellow. This colour ‘lifts’ the light – it adds load …