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Orkney based William Sichel, one of our sponsored athletes, is about to embark on yet another huge challenge - the Athens International Ultramarathon Festival 1000 Mile road race which starts on Thursday January 16th. William's main focus will be the current, World Over 65 age-group record of 15 days 2 hours, 50 minutes, 01 second set by Russia’s Vladimir Glazkov in New York in 2004. To break this record William needs to average a daunting 67 miles a day. William is currently pursuing his record …

We have just taken delivery of a brand new model manufactured for our sister company Evolution Eyewear Ltd. Called Deuce, it's a smaller fit to suit teenagers & adults with smaller faces.It has a matte black frame made from lightweight but super strong TR90. Lenses are high quality, distortion-free and UV400 rated; made from polycarbonate, they are also shatterproof and impact resistant. Deuce has non-slip nose pads & temples - the temple tips are flexible for a firm but comfortable fit. The ful …

A sad story in the UK media about a 59 year British lady who has lost an eye to skin cancer caused by UV rays. For years Chris Wilcocks loved to soak up the sun on Turkish and Spanish beaches wearing her fake designer shades. She pins the blame for the eye cancer on her 40-strong collection of 'knock-off' sunglasses, often bought from beach vendors on holiday. She now accepts that they offered no UV protection. She said, "I always went for the blingiest sunglasses - I just loved the glamour, unf …