Shock results from new research
11th Feb 2025
Nearly half of adults never wear sunglasses to protect their eyes from the sun. That's the shocking result of a poll of 2000 adults commissioned by the charity Guide Dogs (The Guide Dogs for the Blind Association). More alarming still, the research showed that a third of 18-24 year-olds never wear sunglasses when it's bright out, and only one in five adults are aware that this could lead to eye problems later in life. Surprisingly the research revealed that young people are less likely to wear
…
New in Serengeti sunglasses
11th Feb 2025
Serengeti sunglasses are renowned globally as the most advanced eyewear with a unique 3-in-1 lens technology. With gradually-adjusting photochromic lenses, naturally colour-enhancing Spectral Control® filters, and glare-reducing polarisation, every Serengeti® lens is unique — and every frame is fashionable. From their latest 2022 collection we have new models from the driving heritage capsule and the essential capsule. Discover our selection of Serengeti photochromic sunglasses. wp:heading
…
Take note of the UV Index
11th Feb 2025
Everyone is exposed to Ultraviolet Radiation (UV) from the sun; UV rays can cause major damage to our skin and eyes. The UV index is an international system of measuring ultraviolet solar radiation for a specific day and geographical location. The higher the index, the more intense and dangerous to your health the solar radiation is. When the UV Index reaches 3 or more – even on cloudy days – wearing sunglasses is highly recommended, especially for children. In the UK the UV index does not
…