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Regular media coverage about how authentic and accurate review sites and platforms are. It's well known that many companies “game” the system with a mass of fake (positive) reviews. One very high profile UK review platform is also not what it seems: they allow their website customers to pay for a ‘premium’ service which means they have the facility to manipulate ratings by removing any low ones including negative reviews. In our minds this renders their scheme worthless and it can’t be trusted. One of the reasons we chose the Trusted Shops scheme is that their audit of any website is very rigorous and completely independent, taking 3 months to complete. Not only that but our customers post their rating and reviews on the Trusted Shops website not ours so we can’t remove or alter them in any way. So, our current 4.89 out of 5 rating is a true and accurate reflection of our customers’ experience of buying from us with 91% awarding us 5 stars. It’s a rating you can trust.